NFL2023–2025

NFL.com

Rebuilding football's front door

Role
Senior Product Manager
Company
Code and Theory
Scope
Homepage, nav, game details, scores, schedules, articles, content hubs

Inside this case study

  1. 01The challenge
  2. 02What we learned
  3. 03What we did
  4. 04My role
  5. 05Results

Unlock the case study

Strategy, process and outcomes from rebuilding NFL.com. Enter the password I shared with you.

Need access? Email tomasorihuelamc@gmail.com

  • 3×NFL+ acquisition
  • +104%NFL+ discovery
  • +138%Clicks to game pages

More from NFL

All work