NFL2025–2026

Strategy Sprints

An incubation lab inside the NFL

Role
Senior Product Manager
Company
Code and Theory
Scope
Research, workshops and prototypes for new ideas across NFL digital

Inside this case study

  1. 01The challenge
  2. 02How it worked
  3. 03The sprints
  4. 04My role
  5. 05Results

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Strategy, process and outcomes from the NFL's in-house incubation lab. Enter the password I shared with you.

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  • 5Sprints
  • BetaMini games with select users
  • 4Sprints on the roadmap

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