TO

TIME2024–2025

TIME.com Redesign

Turning a 102-year-old brand into a premium product

Role
Senior Product Manager
Company
Code and Theory
Scope
Homepage, article pages, ad placement system, branded content templates

Inside this case study

  1. 01The challenge
  2. 02What we learned
  3. 03What we did
  4. 04My role
  5. 05Results

Unlock the case study

Strategy, process and outcomes from redesigning TIME.com. Enter the password I shared with you.

Need access? Email tomasorihuelamc@gmail.com

  • +159%YoY ad revenue
  • +22%YoY digital revenue
  • +51%YoY engagement time

More from TIME

All work